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I’m Alicia, an independent

art director in Sydney.

I’m Alicia, an independent

art director in Sydney.

2025 Portfolio

A model wearing an elegant cream blazer sits on a chair against a bright blue background, showcasing a modern and minimalist professional style.
A model wearing an elegant cream blazer sits on a chair against a bright blue background, showcasing a modern and minimalist professional style.
A model wearing an elegant cream blazer sits on a chair against a bright blue background, showcasing a modern and minimalist professional style.

Available for freelance

2025 Portfolio

2025 Portfolio

2025 Portfolio

  • Elegant rectangular gift boxes, one in rich red and the other in ivory with gold accents, placed on a warm red background, showcasing premium packaging design
  • Minimalist design of two stacked boxes, one in sleek gray and the other in vibrant yellow, with branding initials 'SP,' illuminated by soft natural light.
  • Close-up of a woman's dewy lips and nose with radiant skin, emphasizing natural beauty and glowing complexion.
  • Stylish high-top sneakers featuring a combination of brown, cream, and navy blue leather details, worn with dark rolled-up jeans on a rustic wooden floor.
  • Silhouette of a person wearing a cap, viewed from behind, standing in front of a textured white canvas in a minimalist, dimly lit room.
  • Minimalist design of two stacked boxes, one in sleek gray and the other in vibrant yellow, with branding initials 'SP,' illuminated by soft natural light.
  • Elegant rectangular gift boxes, one in rich red and the other in ivory with gold accents, placed on a warm red background, showcasing premium packaging design
  • Stylish high-top sneakers featuring a combination of brown, cream, and navy blue leather details, worn with dark rolled-up jeans on a rustic wooden floor.
  • Close-up of a woman's dewy lips and nose with radiant skin, emphasizing natural beauty and glowing complexion.
  • Silhouette of a person wearing a cap, viewed from behind, standing in front of a textured white canvas in a minimalist, dimly lit room.
  • Elegant rectangular gift boxes, one in rich red and the other in ivory with gold accents, placed on a warm red background, showcasing premium packaging design
  • Minimalist design of two stacked boxes, one in sleek gray and the other in vibrant yellow, with branding initials 'SP,' illuminated by soft natural light.
  • Close-up of a woman's dewy lips and nose with radiant skin, emphasizing natural beauty and glowing complexion.
  • Stylish high-top sneakers featuring a combination of brown, cream, and navy blue leather details, worn with dark rolled-up jeans on a rustic wooden floor.
  • Silhouette of a person wearing a cap, viewed from behind, standing in front of a textured white canvas in a minimalist, dimly lit room.

Featured Projects

Featured Projects

A young woman with natural afro hair sitting on a metal chair, wearing an all-white outfit, working on a laptop in a bright minimalist room.

Soren Vesper

Creative Director

View project

A young woman with natural afro hair sitting on a metal chair, wearing an all-white outfit, working on a laptop in a bright minimalist room.

Soren Vesper

Creative Director

View project

A young woman with natural afro hair sitting on a metal chair, wearing an all-white outfit, working on a laptop in a bright minimalist room.

Soren Vesper

Creative Director

View project

Glossy full lips with honey dripping over them, showcasing the natural texture of honey and smooth skin

Yuki Takahashi

Motion Design

View project

Glossy full lips with honey dripping over them, showcasing the natural texture of honey and smooth skin

Yuki Takahashi

Motion Design

View project

Glossy full lips with honey dripping over them, showcasing the natural texture of honey and smooth skin

Yuki Takahashi

Motion Design

View project

Close-up of a sharp eye of a dark-skinned woman wearing a white fur accessory, with a blue background creating an elegant contrast.

Felix Vanora

Creative Director

View project

Close-up of a sharp eye of a dark-skinned woman wearing a white fur accessory, with a blue background creating an elegant contrast.

Felix Vanora

Creative Director

View project

Close-up of a sharp eye of a dark-skinned woman wearing a white fur accessory, with a blue background creating an elegant contrast.

Felix Vanora

Creative Director

View project

View project

View project

View project

Intro

I'm a designer based in Australia, currently Head of UI/UX at I.T. Previously, I was Creative Director, and before that, Head of Brand and Art Director at fashion startup Grana. I've worked on digital experiences, product design, and branding in various freelance roles. I hold a degree in Graphic Arts & Design with a web design focus from the U.K

I'm a designer based in Australia, currently Head of UI/UX at I.T. Previously, I was Creative Director, and before that, Head of Brand and Art Director at fashion startup Grana. I've worked on digital experiences, product design, and branding in various freelance roles. I hold a degree in Graphic Arts & Design with a web design focus from the U.K

My Approach

I create meaningful connections by aligning with values and aspirations of my clients.

I create meaningful connections by aligning with values and aspirations of my clients.

(1) Strategy

In this phase, we define how your organization wants to be perceived. What makes it unique? This will be the brand's foundation.

(2) Execution

Research will explore strategic design solutions. Multiple routes will be presented and selected for further development, including wireframes, animations, and interactions.

(3) Launch

This phase involves developing the launch communication plan. Key messages will be tailored to the audience while maintaining brand guidelines.

Journal

Journal

A dark-skinned model wearing a brown blazer and a geometric-patterned blouse, leaning back against a yellow and white background, exuding bold and sophisticated business style.
Unlocking Creativity: The Role of a Creative Director in Modern Advertising

Understand the creative director's role, blending artistic vision with leadership skills.

View article

A dark-skinned model wearing a brown blazer and a geometric-patterned blouse, leaning back against a yellow and white background, exuding bold and sophisticated business style.
Unlocking Creativity: The Role of a Creative Director in Modern Advertising

Understand the creative director's role, blending artistic vision with leadership skills.

View article

A dark-skinned model wearing a brown blazer and a geometric-patterned blouse, leaning back against a yellow and white background, exuding bold and sophisticated business style.
Unlocking Creativity: The Role of a Creative Director in Modern Advertising

Understand the creative director's role, blending artistic vision with leadership skills.

View article

A serene image featuring vibrant orange flowers in a glass vase, accompanied by elegant amber bottles and a neatly arranged skincare product box, all beautifully lit by natural sunlight streaming through the window.
From Concept to Creation: The Journey of a Creative Director

Learn how creative directors bring their vision to life, manage client expectations, and deliver impactful projects.

View article

A serene image featuring vibrant orange flowers in a glass vase, accompanied by elegant amber bottles and a neatly arranged skincare product box, all beautifully lit by natural sunlight streaming through the window.
From Concept to Creation: The Journey of a Creative Director

Learn how creative directors bring their vision to life, manage client expectations, and deliver impactful projects.

View article

A serene image featuring vibrant orange flowers in a glass vase, accompanied by elegant amber bottles and a neatly arranged skincare product box, all beautifully lit by natural sunlight streaming through the window.
From Concept to Creation: The Journey of a Creative Director

Learn how creative directors bring their vision to life, manage client expectations, and deliver impactful projects.

View article

A vibrant portrait of a woman with natural features, holding a white rose, standing in front of a colorful mosaic tile background
Web Design Evolution: Trends Shaping the Future of the Internet

Investigate web design aspects, from responsive layouts to interactive elements, each requiring unique strategies.

View article

A vibrant portrait of a woman with natural features, holding a white rose, standing in front of a colorful mosaic tile background
Web Design Evolution: Trends Shaping the Future of the Internet

Investigate web design aspects, from responsive layouts to interactive elements, each requiring unique strategies.

View article

A vibrant portrait of a woman with natural features, holding a white rose, standing in front of a colorful mosaic tile background
Web Design Evolution: Trends Shaping the Future of the Internet

Investigate web design aspects, from responsive layouts to interactive elements, each requiring unique strategies.

View article

View more

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Contact

hello@alicia.com

+61 400 123 456

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About

Journal

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404

Social

Instagram

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Medium

© Alicia 2025

Contact

hello@alicia.com

+61 400 123 456

Pages

Home

Work

About

Journal

Contact

404

Social

Instagram

LinkedIn

Twitter (X)

Medium

© Alicia 2025

Contact

hello@alicia.com

+61 400 123 456

Pages

Home

Work

About

Journal

Contact

404

Social

Instagram

LinkedIn

Twitter (X)

Medium

© Alicia 2025