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I’m Alicia, an independent

art director in Sydney.

I’m Alicia, an independent

art director in Sydney.

2025 Portfolio

A model wearing an elegant cream blazer sits on a chair against a bright blue background, showcasing a modern and minimalist professional style.
A model wearing an elegant cream blazer sits on a chair against a bright blue background, showcasing a modern and minimalist professional style.

Available for freelance

2025 Portfolio

2025 Portfolio

Intro

I'm a designer based in Australia, currently Head of UI/UX at I.T. Previously, I was Creative Director, and before that, Head of Brand and Art Director at fashion startup Grana. I've worked on digital experiences, product design, and branding in various freelance roles. I hold a degree in Graphic Arts & Design with a web design focus from the U.K

I'm a designer based in Australia, currently Head of UI/UX at I.T. Previously, I was Creative Director, and before that, Head of Brand and Art Director at fashion startup Grana. I've worked on digital experiences, product design, and branding in various freelance roles. I hold a degree in Graphic Arts & Design with a web design focus from the U.K

My Approach

I create meaningful connections by aligning with values and aspirations of my clients.

I create meaningful connections by aligning with values and aspirations of my clients.

(1) Strategy

In this phase, we define how your organization wants to be perceived. What makes it unique? This will be the brand's foundation.

(2) Execution

Research will explore strategic design solutions. Multiple routes will be presented and selected for further development, including wireframes, animations, and interactions.

(3) Launch

This phase involves developing the launch communication plan. Key messages will be tailored to the audience while maintaining brand guidelines.

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