I’m Alicia, an independent
art director in Sydney.
I’m Alicia, an independent
art director in Sydney.
2025 Portfolio



Available for freelance
2025 Portfolio
2025 Portfolio
2025 Portfolio
Featured Projects
Featured Projects

Soren Vesper
Creative Director
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Soren Vesper
Creative Director
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Soren Vesper
Creative Director
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Yuki Takahashi
Motion Design
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Yuki Takahashi
Motion Design
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Yuki Takahashi
Motion Design
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Felix Vanora
Creative Director
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Felix Vanora
Creative Director
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Felix Vanora
Creative Director
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Intro
I'm a designer based in Australia, currently Head of UI/UX at I.T. Previously, I was Creative Director, and before that, Head of Brand and Art Director at fashion startup Grana. I've worked on digital experiences, product design, and branding in various freelance roles. I hold a degree in Graphic Arts & Design with a web design focus from the U.K
I'm a designer based in Australia, currently Head of UI/UX at I.T. Previously, I was Creative Director, and before that, Head of Brand and Art Director at fashion startup Grana. I've worked on digital experiences, product design, and branding in various freelance roles. I hold a degree in Graphic Arts & Design with a web design focus from the U.K
My Approach
I create meaningful connections by aligning with values and aspirations of my clients.
I create meaningful connections by aligning with values and aspirations of my clients.
(1) Strategy
In this phase, we define how your organization wants to be perceived. What makes it unique? This will be the brand's foundation.
(2) Execution
Research will explore strategic design solutions. Multiple routes will be presented and selected for further development, including wireframes, animations, and interactions.
(3) Launch
This phase involves developing the launch communication plan. Key messages will be tailored to the audience while maintaining brand guidelines.
Journal
Journal

Unlocking Creativity: The Role of a Creative Director in Modern Advertising
Understand the creative director's role, blending artistic vision with leadership skills.
View article

Unlocking Creativity: The Role of a Creative Director in Modern Advertising
Understand the creative director's role, blending artistic vision with leadership skills.
View article

Unlocking Creativity: The Role of a Creative Director in Modern Advertising
Understand the creative director's role, blending artistic vision with leadership skills.
View article

From Concept to Creation: The Journey of a Creative Director
Learn how creative directors bring their vision to life, manage client expectations, and deliver impactful projects.
View article

From Concept to Creation: The Journey of a Creative Director
Learn how creative directors bring their vision to life, manage client expectations, and deliver impactful projects.
View article

From Concept to Creation: The Journey of a Creative Director
Learn how creative directors bring their vision to life, manage client expectations, and deliver impactful projects.
View article

Web Design Evolution: Trends Shaping the Future of the Internet
Investigate web design aspects, from responsive layouts to interactive elements, each requiring unique strategies.
View article

Web Design Evolution: Trends Shaping the Future of the Internet
Investigate web design aspects, from responsive layouts to interactive elements, each requiring unique strategies.
View article

Web Design Evolution: Trends Shaping the Future of the Internet
Investigate web design aspects, from responsive layouts to interactive elements, each requiring unique strategies.
View article
© Alicia 2025
© Alicia 2025
© Alicia 2025
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